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- Rejected by 58 publishers then made $750k, and AI closer to making games?
Rejected by 58 publishers then made $750k, and AI closer to making games?
Also Organism Automation, and fun wooden pixels!
Hello and Welcome, I’m your Code Monkey!
After 2 months I'm finally done with my Lunar Lander course! It's a great beginner course on making a nice 2D game!
It involves using Physics to control a nice lander, get pickups, avoid the terrain and land softly. Of course just like in all my courses I build the game step-by-step with a focus on good project structure and writing high quality clean code. So this is also a great intermediate course for learning those very important concepts.
The FREE YouTube video is coming out tomorrow, you can help me out by clicking on it right away and watching the whole thing, that will hopefully signal to the YouTube algorithm to promote the video far and wide. Or if you can afford it there is a nice Premium version with a bunch of awesome bonuses! My Summer Bundle also includes the course, I'm running it for 2 more weeks.
This was a fun game to make, I hope you learn a lot! Thanks!
Game Dev: Rejected then Self-Published
Tech: Google Genie 3
Gaming: Organism Automation
Fun: Wooden Pixels
Game Dev
Rejected by 58 publishers, then made $750k

One developer just wrote an extremely interesting super detailed post on Reddit talking about their experience trying to get their game published. They reached out to 58 publishers in total, got 16 rejections, lots of silence and 3 low offers. In the end they self-published and the game has since grossed $750k in 5 months.
If you want to know about what publishers expect, what they can do for you and all the math involved in the revenue split then I highly recommend you read through the whole post. Nowadays getting a (good) publisher is really difficult, you need to have a very polished demo AND proof of interest. Reaching out as a first time studio with 0 wishlists is unlikely to yield results, but on the other hand if you have a strong demo and a large amount of wishlists you will get publishers reaching out to you.
They wanted funding and asked for a reasonable amount but only got low ball offers, some publishers offered funding while others only offered marketing. Revenue splits can be 50/50 or 30/70 or anything in between, these kinds of deals are always very custom.
There is another post that talks about the development of the game itself and the timeline from starting development (Feb 2024) to release (Mar 2025) which lead to making $480k in the first month.
The game is Do No Harm, a lovecraftian doctor simulator, definitely unique and it's awesome to see how it found so much success.
![]() | I have never worked with a publisher since I've never needed funding, all my games have been funded by the previous games' revenue (or just living with my parents at the start) but every time I read about this topic it seems to either go terribly wrong or extremely well with almost nothing in between. I'm glad these devs found so much success while self-funding! Hopefully now those funds will keep them afloat for several games in the future. |
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Tech
AI getting closer to making games?

Google has just unveiled Genie 3, their latest AI model that creates interactive worlds! This is super impressive stuff! I made a video on Genie 2 when it came out and the improvements are pretty massive.
You can generate a world from a single text prompt and then walk around it while also taking actions. It also supports promptable events where you write a text prompt like "Spawn a dragon" and it suddenly appears in the world.
The most important things are how it is consistent, meaning you can take an action then look away and when you look back the world is in the same state. And how it's also generating in real-time in 720p over multiple minutes. On top of that you can combine it with agents that automatically can take actions in the world.
This is extremely impressive technology! Whenever a new update on an AI like this happens I always get a bunch of concerned comments from students who are questioning whether they should keep learning game development / programming or if there's no point since AI is going to take over the world.
My answer to that is quite simple: Don't worry. Simply because games are insanely complex pieces of tech, you need to be good at Programming, Art, Sound, Music, Game Design, UI, UX, etc; which means in order for an AI to get good enough to make a compelling game on its own, it basically needs to be Super AGI. And when Super AGI happens the world will change drastically, either into a Utopia or Dystopia, and we all will need to adapt to a very new reality. Therefore I don't worry about it and you shouldn't either. If/when that happens we will have bigger concerns.
Another big AI update this week was GPT5, I haven't yet researched it much but it seems to be another nice jump forward.
![]() | I love seeing how this tech progresses, it gets more and more impressive month by month! Personally I still don't use AI for coding just because I find I am still more productive by myself, but I wonder if/when will that change. |
Gaming
Create a functioning organism in this game

One of my favorite genres (and one of the hottest genres on Steam) are Automation games. One developer is working on a fascinating game that allows you to build a fully functioning organism!
You have cells of various types, Skin, Nerve, Fat, Bone, Muscle. And by combining them you create functioning systems for breathing, digestion, etc. You need to sustain your organism by balancing it's need for food as well as reacting to viruses by building an immune system.
There is a Steam page and currently has 1000 wishlists. With such an interesting unique idea, if this game has a great demo with great gameplay then I can see this being a massive success!
![]() | I love the inventiveness of indie developers! Every single month when I research games for my Top 10 New Games lists I always find completely new experiences that I never would have thought about. Just yesterday in my Private Livestream we were talking about how indies are so much better than AAA, and when it comes to just sheer creativity that is definitely the case. |
Fun
1000-pixel physical wooden display 6 years in the making!

One developer has spent the past 6 years building a fun 1000-pixel display made of wood blocks. It's a very silly idea but mechanically very interesting!
The entire post talks about the research and all the attempts they tried in the past few years. Started off with stepper motors, a Raspberry Pi and some black/white balls. Then tried Nerf balls and finally wooden cubes. The rotation mechanism is also fascinating, it uses a glue stick that has the perfect dimensions to rotate each cube in the perfect position, genius!
Oh and of course it's connected to the internet and anyone can submit something to be drawn! It draws at a rate of 13 pixels per minute, meaning a full refresh every 76 minutes. That’s just a tiny bit slower than a 4k monitor updating at 240hz heh.
![]() | I love silly projects like these. Because while this is silly and has basically no practical use case, the journey of building it is full of learnings. If you try building silly projects like this you will gain a ton of knowledge and problem solving skills which you can then apply to more useful projects. So I recommend you go out and build silly things! |

Why Video Game Tutorials Don't Have to SUCK!
https://www.youtube.com/watch?v=2nDoE3ib1UE
Tutorials are crucial for your players to enjoy your game, make sure you study what makes a good one!
DNS Demystified: Everything You Should Know for Faster Internet!
https://www.youtube.com/watch?v=49PhEUZVjzQ
Do you know how DNS works? Or even what it is? This is an excellent explainer of a crucial, but invisible, part of the internet
Get Rewards by Sending the Game Dev Report to a friend!
(please don’t try to cheat the system with temp emails, it won’t work, just makes it annoying for me to validate)

Thanks for reading!
Code Monkey
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